USL Naples Officially Signs Apparel Deal with Danish Sportswear Brand hummel
(Collier County, FL – April 30, 2024) USL Naples is pleased to announce its newly signed deal with Danish apparel company hummel to become the club’s inaugural, official on- and off-field kit partner. hummel will provide USL Naples inaugural home, away, and alternate kits, as well as training gear, travel wear, and select retail options.
“We are proud to partner with a global brand with a demonstrated commitment to excellence in the soccer industry as we begin our team’s journey. As we finalize our official crest and colors, with feedback from local fans, it is only right to partner with the best in the industry to showcase our community,” said Roberto Moreno, CEO of USL Naples. “We are excited to hear our fans’ reaction when they see the kits and gear first-hand.”
Naples was awarded one of four expansion franchises by the United Soccer League (USL) in January of 2024, bringing the first professional soccer team to the city. Since the launch announcement, USL Naples’ leadership team has been connecting with local fans, non-profit organizations, and businesses. With a countdown of 10 more months until the USL Naples season kick-off at the Paradise Coast Sports Complex, the team’s leadership is expected to announce a new head coach, sporting director, and team tryouts this summer.
Founded in 1923, hummel, an internationally renowned sportswear brand, is known for its iconic bumblebee logo and chevrons featured on a number of globally recognized teams. hummel’s iconic look can be found on the jerseys of the Danish national team, the Premier League’s Everton FC, Bundesliga clubs FC Cologne and Werder Bremen, Real Betis of La Liga as well as multiple clubs playing in the USL Championship and USL League One.
"We are thrilled to be adding USL Naples to our hummel family in the United States with our new partnership. The inaugural year of a club is extremely special, and it's a privilege for us to help define the on-field visual identity that Naples supporters will be able to be proud of for many years to come,” said hummel Pro North America Vice President Chase Eagan. “USL Naples' vision of building community through sport, aligns perfectly with what we aim to do each day at hummel. We can't wait to build in Naples together."
For more information about season tickets and upcoming announcements, join the USL FanZone at www.USLNaples.com.
DANISH SPORTSWEAR BRAND hummel SIGNS NEW MULTI-YEAR PARTNERSHIP WITH PUERTO RICAN FOOTBALL FEDERATION
April 2nd, 2024
The Federación Puertorriqueña de Fútbol / Puerto Rican Football Federation (FPF) and iconic sportswear brand hummel are proud to announce a new multiyear partnership that will see the FPF’s national teams at all levels wearing hummel jerseys, training gear, and off-field apparel. This partnership was facilitated by the commercial agency of the FPF, O Street Consulting (OSC), which helped secure and negotiate this agreement.
The sporting results achieved in recent years by both the youth and senior national teams, in both the men's and women's categories, at tournaments organized by CONCACAF and FIFA, have attracted interest from globally recognized companies like hummel. Regarding this new partnership, the president of the FPF, Iván Rivera, said the following:
"We are extremely happy to have a partnership with hummel because it is a company with a lot of tradition in football, which has represented national teams at World Cups, as well as top clubs around the world. The entire uniform and crest design process was a year’s worth of work in the making, in which we collaborated with a high-caliber Puerto Rican artist like Arsenio López, who has worked for major world brands and teams. We are very eager for our fans to see it first-hand and for them to have access to these designs, in which we have worked on for many hours. We are also eager for nor only our country to enjoy and see these but also for the world to see our new designs and colors," highlighted Rivera.
Founded in 1923, hummel is one of the oldest team sports brands in the world and has a long history as a heritage brand in the footballing world in particular. hummel’s iconic chevrons and bumblebee logo can currently be found on the kits of the Danish national team, Premier League side Everton, the Bundesliga’s Werder Bremen and La Liga’s Real Betis to name just a few.
"We’re thrilled to announce our new partnership with the Puerto Rican national football teams, a unique partnership that stands out due to Puerto Rico's special connection with the United States. With millions of Puerto Ricans in the US, our goal is to create kits that are not just sportswear but symbols of heritage and pride for the Puerto Rican community. We’re looking forward to being a part of their future journey, contributing to the increasing passion for football throughout the nation,” says hummel CEO, Allan Vad Nielsen.
The Puerto Rican National Team will debut the hummel brand at the upcoming FIFA windows and official tournaments in April. The new designs and uniforms were tailored by hummel exclusively for the FPF and will be available very soon for fans of Puerto Rico.
The four uniforms designed for the "Huracán Azul" have different inspirations and meanings:
BLUE UNIFORM - Dynamic movement and a modern interpretation of classic football aesthetics.
WHITE UNIFORM - A single star expanding and growing, invoking the progression of Puerto Rican football.
BLACK UNIFORM - United effort of all those who support and participate in the growth and achievements of our national teams.
TRAINING SHIRTS - Using the triangle of the flag as inspiration, a geometric and aggressive pattern is created with trends from modern visual language.
Founded in 1940, the Puerto Rican Football Federation is currently experiencing a renewed presence which is will contribute to its history, thanks to its recent important achievements at both CONCACAF and FIFA tournaments. The FPF currently has more than 15,000 players under registration in both junior and adult categories, which is reflected in the work of the national teams at the international level. The hummel brand is part of this important project that will help promote and provide opportunities for new talents throughout Puerto Rico at the national team levels. At present, the island is one of the participants that provides the most opportunities to players throughout the region's tournaments.
LAS VEGAS LIGHTS AND GLOBAL APPAREL BRAND hummel SIGN MULTI-YEAR APPAREL PARTNERSHIP
Las Vegas, NV (Feb 29th, 2024) - Las Vegas Lights FC today announced that iconic Danish sportswear brand hummel will be the club’s new apparel partner. hummel will provide the Lights home, away and alternate kits, as well as training gear, travel wear and select retail options.
Thie collaboration marks the first apparel partnership under the club’s new owner and chairman, José Bautista.
“As we begin a new era of Las Vegas Lights FC, we are pleased to be able to do so alongside hummel as our new apparel partner,” said Las Vegas Lights FC Owner Jose Bautista. “Today, we’re joining forces with a global brand that has a strong footprint in our sport and a reputation for quality, style, and innovation. We look forward to our collaboration with hummel that will see our players and supporters alike wearing Lights apparel with pride.”
On the heels of the agreement, Bautista is slated to reveal one of the club’s new, hummel-branded kit this weekend as he takes on the role of honorary pace car driver for the Pennzoil 400 Presented by Jiffy Lube at the Las Vegas Motor Speedway on Sunday, March 3. Details on additional hummel-branded Lights jersey reveals (home and alternate) will be announced in the near future as the Club prepares for its March 9 debut on the road.
"We are thrilled to announce our new partnership with the Las Vegas Lights as part of our expanding presence in the U.S. Teaming up with such a dynamic and progressive club, especially under the new ownership of Jose Bautista, presents an exciting opportunity for our brand. Las Vegas is a vibrant market, and we are eager to collaborate with the Lights to provide innovative and stylish apparel that resonates with both the team and its passionate fanbase," says hummel’s CEO, Allan Vad Nielsen.
Las Vegas Lights FC will kick off the new campaign on Saturday, March 9 when it visits Memphis 901 FC before its home opener against FC Tulsa on Saturday, March 16 at Cashman Field. The club has added a number of exciting new players to this year’s squad, including the Ghanian forward Solomon Asante (a 2-time USL Championship Player of the Year), veteran English midfielder Charlie Adams (196 career USL Championship appearances), and the promising 20-year-old Dominican midfielder Edison Azcona (on loan from Inter Miami CF of MLS).
Both season tickets and single-match tickets are on sale now at lasvegaslightsfc.com. Click here to see the Lights’ full 2024 schedule.
The hummel-adorned Lights kits will be under the national spotlight in 2024 as the USL Championship announced on Tuesday a multi-year renewal of its broadcast agreement with ESPN which will allow fans to enjoy all the action in the upcoming season on CBS Sports and ESPN networks. In combination with the previously announced CBS Sports right agreement, the USL men’s professional leagues will combine for a record 35 nationally televised matches, nearly 4x the total in 2023.
Founded in 1923, hummel, an internationally renowned sportswear brand, is known for its iconic bumblebee logo and chevrons featured on many globally recognized teams. hummel’s iconic look can be found on the jerseys of the Danish national team, the Premier League’s Everton FC, Bundesliga clubs FC Cologne and Werder Bremen, Real Betis of La Liga as well as the many USL Championship and League One clubs. The Lights are the seventh club in the USL Championship to partner with the iconic Danish brand.
U.S. Virgin Islands Soccer Federation Sign Apparel Deal with Danish Sportswear Brand hummel
U.S. Virgin Islands, (Feb 28th, 2024) - The U.S. Virgin Islands Soccer Federation (USVISF) today announced its new partnership with Danish apparel company hummel to become the federation’s official on and off-field kit partner. The agreement will see hummel become the federation’s new manufacturer and provider of high-performance playing, training and apparel wear.
The USVISF and hummel will partner up on a multi-year deal in this historic collaboration for the federation. The USVISF will outfit all its national teams in custom designs, courtesy of hummel’s Pro Design Studio, that will not only stand out on the international stage but will emphasize Virgin Islands pride for all to see. Building on ties through the West Indies and Denmark, the USVISF and hummel will be working together to showcase the Virgin Islands’ unique culture and style on and off the soccer field.
"We’re delighted to join forces with the U.S. Virgin Islands Soccer Federation as their official kit supplier. This collaboration marks another significant step in hummel's strategic focus on expanding our presence in the soccer market within the United States. It presents us with a unique opportunity to create something truly special that embodies the spirit and vibrant culture of the Islands. We look forward to blending our love for soccer with the Islands’ rich heritage, creating not just sportswear, but a symbol of pride for the team and its supporters,” says hummel’s CEO, Allan Vad Nielsen.
“We are indeed excited for the potential that this new partnership with Hummel will bring to shine the light on the USVI in the world of football. Our GS has done an outstanding job of creating this symbiotic relationship with Hummel. In light of our history with Denmark over the years it is befitting that we circle around to create a bridge to connect us back to Denmark through sport. We look forward to great things in the future with Hummel .” say USVISF President, Yohannes Worede.
BIRMINGHAM LEGION FC ANNOUNCES MULTI-YEAR PARTNERSHIPWITH GLOBAL APPAREL BRAND HUMMEL
Birmingham, ALA (Jan 23, 2024)—Birmingham Legion FC announced today a multi-year partnership with Danish apparel company hummel to become the club’s official on- and off-field kit partner.
Hummel will provide the Legion home, away and alternative kits, training gear, travel wear and select retail options.
Legion FC’s first-ever hummel kits will be revealed in the lead-up to the preseason friendly match against Atlanta United on January 27 at 2 pm at Protective Stadium. Fans in attendance at Saturday’s match will have the first opportunity to purchase the new kit.
To purchase tickets for Saturday’s match, visit www.BhmLegion.com/Tickets.
The new jersey marks a new chapter in the Club’s on-field look. The debut jersey is coated in the club’s colors featuring an embossed design of a city landmark. The iconic bumble bee logo is across the Legion logo on top of the club’s front-of-kit sponsor, Coca-Cola. In the next coming weeks, Legion FC will have some more exciting news to share as it relates to new team partners on 1st team kits.
“We are thrilled to announce our partnership with hummel as Legion FC’s jersey and apparel provider—a unique blend of high performance and style,” said President and GM Jay Heaps. “With hummel we have more creative freedom and design opportunities than we’ve had in past seasons. We’re thrilled to be able to create memorable kits that tell the story of the club and our city’s history.”
Founded in 1923, hummel, an internationally renowned sportswear brand, is known for its iconic bumblebee logo and chevrons featured on many globally recognized teams. hummel’s iconic look can be found on the jerseys of the Danish national team, the Premier League’s Everton FC, Bundesliga clubs FC Cologne and Werder Bremen, Real Betis of La Liga as well as the many USL Championship and League One clubs. Legion FC is the sixth club in the USL Championship to partner with the iconic Danish brand.
"We are delighted to announce our new partnership with Birmingham Legion, marking another significant step in our expansion within the US. Birmingham’s rich history and the club’s unique personality reflect our dedication to community and heritage. The increasing support from their fanbase and their impressive performance aligns perfectly with our mission to support passionate teams, and we’re looking forward to being a part of their future journey, contributing to the growing enthusiasm for soccer in Birmingham and across the US,” says hummel CEO, Allan Vad Nielsen.
About hummel
Based in Denmark, hummel is celebrating its 100th anniversary as a global leader in sportswear apparel and design. hummel prides itself on changing the world through sport, making sure that its designs, sponsorships, people, teams, and initiatives work to drive change and progress. For more information, visit hummel.net.
ORANGE COUNTY SC UNVEILS GLOBAL SPORTSWEAR BRAND hummel AS NEW KIT PARTNER
USL Championship side signs three-year deal with iconic Danish apparel brand
IRVINE, CA (JANUARY 17, 2024) - Orange County SC has announced a three-year partnership with Danish apparel brand hummel, who will serve as the club’s official apparel partner, with immediate effect.
The internationally renowned sportswear brand will provide OCSC’s home, away and third kits, in addition to training apparel. OCSC will become the fifth USL Championship club to partner with the iconic Danish brand.
Orange County SC President Dan Rutstein said: “hummel has provided some of the most iconic kits in the history of the beautiful game, so we’re absolutely delighted to be wearing their designs on and off the field.
“With this partnership, we will have more creative freedom and design opportunities than ever before. We look forward to working with hummel to create memorable shirts for our fans to be proud of and that really tell the story of this club.
OCSC has had a proud association with Danish players and coaches over the years so it is entirely fitting that we now wear this brand.”
As one of the oldest sportswear brands in the world, hummel is instantly recognizable for its iconic bumblebee logo and chevron designs, which can currently be found on the kits of the Danish national team, Premier League side Everton, the Bundesliga’s Werder Bremen and La Liga’s Real Betis.
hummel CEO Allan Vad Nielsen said: “We are excited to reveal our new partnership with Orange County, highlighting a crucial phase in our ongoing expansion in the US market.
“The American soccer landscape offers tremendous opportunities, and adding Orange County to our portfolio reflects our strong commitment to this field. We are particularly enthusiastic about collaborating closely with the club to create unique and innovative jerseys, blending our rich heritage with the club’s progressive approach."
Orange County SC’s first-ever hummel kits will be revealed in the lead-up to the 2024 USL Championship season, with players and staff wearing hummel training apparel when they report to pre-season training on 22nd of January.
A hummel kit release party will be announced shortly.
OCSC — which won the 2021 USL Championship and has reached the postseason in two of the last three seasons — will return to Championship Soccer Stadium for its first home game of the 2024 season on March 23, against Miami FC. Tickets are available here.
OCSC is also offering its fans a unique opportunity to own part of the team through its investment program. Over $370,000 has been invested by supporters around the world since the investment opportunity was announced in October 2023.
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About Orange County Soccer Club
Orange County Soccer Club (OCSC) is Orange County’s only professional soccer team and a founding member of the United Soccer League (USL). It was purchased by Club owner and Chief Investment Officer of LARO Properties, James Keston, in 2017. OCSC, which plays its home games at the 5,500-seat Orange County Great Park Championship Soccer Stadium in Irvine, CA, won its first USL Championship title in 2021. OCSC is dedicated to being the leader in professional player development in the United States, providing a pathway to professional soccer and to the top leagues around the world.
OCSC, alongside its sister organization, the 501c3 Orange County Soccer Club Community Foundation, are committed to creating a world-class soccer organization that focuses on the fans, players, and youth clubs of Orange County.
For more information, visit orangecountysoccer.com and uslsoccer.com.
Orange County SC Media Contact
Ryan Bailey, Red Knot Communications: ryan@redknotcomms.com
El Paso Locomotive FC Announce Partnership with Global Sportswear Brand hummel, Unveil First 2024 Jersey
EL PASO, Texas – El Paso Locomotive FC announced today its new partnership with Danish apparel company hummel to become the club’s official on and off-field kit partner. The agreement will see hummel become the club’s new manufacturer and provider of high-performance playing, training and travel wear, with one of Locomotive’s new 2024 jerseys being unveiled during the press conference announcement at Southwest University Park.
“We look forward to working with a classic, yet progressive brand such as hummel, who bring together traditional soccer elements with cutting edge technology used in their modern design and fabrics,” General Manager, Business and Technical Operations Andrew Forrest said. “We want to provide El Paso with jerseys that showcase the vibrancy and uniqueness of the Borderplex region, so the enhanced customization capabilities that hummel delivers, plus the seamless collaboration between our respective management and design teams, ultimately drove this partnership decision forward. The sky is the limit with future collections we will soon be able to offer our fans and I am excited about where our partnership is now and where we will be able to take it!”
hummel, an internationally renowned sportswear brand celebrating its 100th year anniversary, is known for its iconic bumblebee logo and chevrons that are currently featured on numerous globally recognized teams including the Danish National Team, the English Premier League’s Everton, the Bundesliga’s Werder Bremen and 1. FC Köln and La Liga’s Real Betis. El Paso Locomotive FC now joins these sides, and other USL Championship and League One clubs, as part of hummel’s massive global portfolio.
“We’re excited to kick off this thrilling partnership with El Paso Locomotive FC, a club deeply rooted in its community and dedicated to excellence both on and off the pitch,” hummel CEO, Allan Vad Nielsen said. “Our century-long tradition of merging heritage with innovation aligns perfectly with the club’s commitment to providing a unique and vibrant identity for its fans. We look forward to outfitting the team in high-performance gear that not only represents the pride of El Paso but also stands out on the global stage.”
The new white jersey features subtle Locomotive cowcatchers on the front with an embossed design of the iconic El Paso Star on the Mountain placed on the bottom right. The hummel and Locomotive logos are stacked on top of one of the club’s premier partners, Southwest University. The club’s other premier partners, Hydro Flask, Estrella Jalisco and GECU, are also present on the jersey. hummel’s iconic chevrons run down the top of the sleeves and the club’s nickname “Los Locos” is displayed on the back of the navy collar.
The 2024 white jersey will be available for purchase to the general public today at 5 p.m. MT. The jersey can be bought online at locomotiveteamshop.com and in-person via the Locomotive Team Shop at Southwest University Park or the MountainStar Sports Shop at The Fountains at Farah.
Locomotive Team Shop Hours of Operation
Monday-Saturday, 10 a.m.-5 p.m.
MountainStar Sports Shop Hours of Operation
Monday-Saturday, 10 a.m.-9 p.m.
Sunday, 12-6 p.m.
Fans can secure Locomotive season tickets for the 2024 USL Championship via eplocomotivefc.com/seasontickets, calling 915-235-GOAL or texting 915-666-2005.
About hummel
Based in Denmark, hummel is celebrating its 100th anniversary as a global leader in sportswear apparel and design. hummel prides itself on changing the world through sport, making sure that its designs, sponsorships, people, teams, and initiatives work to drive change and progress. For more information, visit hummel.net.
About MountainStar Sports Group
MountainStar Sports Group’s focus is on the acquisition, development, and operation of professional sports and entertainment opportunities. Currently, MSSG owns and operates the El Paso Chihuahuas, the Triple-A affiliate of the San Diego Padres of Major League Baseball, and El Paso Locomotive FC, a soccer club in USL Championship. They are the majority owner of FC Juárez of Mexico’s Liga MX in the Mexican Football Federation. For more information, visit mountainstarsportsgroup.com.
About El Paso Locomotive FC
Founded in 2018, El Paso Locomotive FC joined the USL Championship to bring high, professional-level soccer to the U.S. side of the Borderplex region. Since the inaugural season in 2019, Locomotive has been one of the USL Championship’s most exemplary clubs, making two consecutive Western Conference Final appearances in its first two seasons and lifting the Copa Tejas trophy in 2021.
MountainStar Sports Group, the team’s owners as well as the owners of the El Paso Chihuahuas, the Triple-A affiliate of the San Diego Padres of Major League Baseball, and FC Juárez of Mexico’s Liga MX, have set high expectations for the team’s on-field play, as well as the quality experience that the organization continuously brings to the local community, positively playing its part to add to the overall quality of life in the region. For more information about El Paso Locomotive FC, please visit eplocomotivefc.com.
HUMMEL SIGNS ON AS OFFICIAL APPAREL SPONSOR OF TLH RECKONING
(Tallahassee, FL - October 10, 2023). Today Tallahassee (TLH) Reckoning announced hummel as the franchise’s first-ever Official Apparel Sponsor.
TLH Reckoning and hummel have entered into a deeply-rooted collaborative agreement to not only outfit the club in some of the best performance apparel available but also to think outside the box to elevate lives and bring to life something truly special for the community around the game. hummel signed on in a three-year sponsorship deal to take part in the launch and growth of TLH Reckoning. The legendary international sports brand will provide TLH Reckoning USL W League and Reserves teams with kits and training gear which can be fully customized. hummel is committed to assisting with the creation and deployment of TLH Reckoning’s lifestyle brand, generating brand awareness and tapping into retail options.
“We are thrilled to start this new partnership with TLH Reckoning, whose mission aligns so closely with ours in breaking barriers and building community-focused clubs. hummel has always strived and been inspired to work with clubs that are making waves, both on and off the pitch,” said Chase Eagan, VP of hummel Pro North America. “We look forward to being a part of the Reckoning’s commitment to player development by providing high-level player gear with unique, one-of-a-kind designs, which contribute to the club’s growth and recognition.”
With the sponsorship hummel will support the joint efforts of fully customizing TLH Reckoning’s inaugural kits with the players and Grova Creative as well as the official reveal. hummel will gain visibility and have a brand presence as TLH Reckoning takes part in grassroots events in and around Tallahassee and at all home matches. Additionally, hummel has the ability to source a wide variety of gear for TLH Reckoning from their women-owned, US-based manufacturer.
“We have been very diligent in who we select to be our brand sponsor and I’m glad we did not make any rushed decisions. Sadly, now-a-days brand sponsorships are extremely transactional,” said Ashlee Fontes, TLH Reckoning Founder and CEO. “We are not about giving away our value or our worth for a check. We want partners that are committed to truly making a difference with us for the long haul – ones invested in our players, our community, our vision. hummel brings that and so much more - and we are elated to get started working with their incredible team!”
TLH Reckoning fully customized inaugural kit options will be available for public voting soon! Be sure to follow us below and vote for your favorite!
Leading with an impact-driven, player-centered mission, TLH Reckoning is funded by sponsorships, donations and memberships. All contributions go to the development programming costs for the players. For more information on how to join the journey and make a difference, email info@tlhreckoning.com. Follow us on Instagram, LinkedIn, Facebook and sign up for our newsletter to stay informed and to get involved. All information can be found at www.tlhreckoning.com.
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About Tallahassee (TLH) Reckoning: TLH Reckoning is the first of its kind professionally operated women’s soccer franchise emerging in Tallahassee, FL. TLH Reckoning provides College/Pro Track Training and Development (T&D) and Reckoning Futures programs. TLH Reckoning pre-professional team and reserves team will play the inaugural seasons in the Summer of 2024, with both teams competing in the USL W League and USL Academy respectively. Breaking geographic and institutional barriers the Reckoning is owned and operated by one of the most successful behind-the-scenes architects of the modern women’s game across the nation – former United Soccer Coaches President, co-founder of the Girls Academy league, Washington Spirit founding executive, FSU women’s soccer and W League alum; a female minority and a fierce advocate for girls and women in soccer.
About hummel: We have been in the game of SPORT for almost 100 years. It’s our passion. We honour the camaraderie, celebrate the wins, and applaud the ability to play, share and enjoy sport throughout life. It’s our HERITAGE and nothing makes us prouder. It defines and shapes our designs, sponsorships, people, teams, and initiatives.
Our CHARACTER is defined by joint team effort. We are challengers that won’t conform. We aren’t afraid to take a stand and speak up for what we believe. No matter what we do, we’re doing it together. Taking on every challenge we face. Because it takes courage to drive change. To stand out. And that’s our attitude.
At heart, we are shaped by our DANISHNESS. We fight for equality and inclusivity. For us, the pitch is not a battlefield. It’s an arena to share greatness. And we’re always driven by progress. Bringing honesty, heart, and passion to the game. It is our core. Our home – and our culture. Above all, we love the game and don’t hesitate to bring KARMA into play when the opportunity arises. Because we believe there are important fights to be fought outside the pitch too. We support the anti-heroes, lift up the underdogs and challenge conventions. And we fight for inclusive communities, empowerment, and game changing perspectives.
This is how we CHANGE THE WORLD THROUGH SPORT. One game at the time.
www.TLHreckoning.com
Instagram: TLHreckoning | Facebook: /TLHreckoning | LinkedIn: /TLHreckoning