DANISH SPORTSWEAR BRAND hummel SIGNS NEW MULTI-YEAR PARTNERSHIP WITH PUERTO RICAN FOOTBALL FEDERATION
April 2nd, 2024
The Federación Puertorriqueña de Fútbol / Puerto Rican Football Federation (FPF) and iconic sportswear brand hummel are proud to announce a new multiyear partnership that will see the FPF’s national teams at all levels wearing hummel jerseys, training gear, and off-field apparel. This partnership was facilitated by the commercial agency of the FPF, O Street Consulting (OSC), which helped secure and negotiate this agreement.
The sporting results achieved in recent years by both the youth and senior national teams, in both the men's and women's categories, at tournaments organized by CONCACAF and FIFA, have attracted interest from globally recognized companies like hummel. Regarding this new partnership, the president of the FPF, Iván Rivera, said the following:
"We are extremely happy to have a partnership with hummel because it is a company with a lot of tradition in football, which has represented national teams at World Cups, as well as top clubs around the world. The entire uniform and crest design process was a year’s worth of work in the making, in which we collaborated with a high-caliber Puerto Rican artist like Arsenio López, who has worked for major world brands and teams. We are very eager for our fans to see it first-hand and for them to have access to these designs, in which we have worked on for many hours. We are also eager for nor only our country to enjoy and see these but also for the world to see our new designs and colors," highlighted Rivera.
Founded in 1923, hummel is one of the oldest team sports brands in the world and has a long history as a heritage brand in the footballing world in particular. hummel’s iconic chevrons and bumblebee logo can currently be found on the kits of the Danish national team, Premier League side Everton, the Bundesliga’s Werder Bremen and La Liga’s Real Betis to name just a few.
"We’re thrilled to announce our new partnership with the Puerto Rican national football teams, a unique partnership that stands out due to Puerto Rico's special connection with the United States. With millions of Puerto Ricans in the US, our goal is to create kits that are not just sportswear but symbols of heritage and pride for the Puerto Rican community. We’re looking forward to being a part of their future journey, contributing to the increasing passion for football throughout the nation,” says hummel CEO, Allan Vad Nielsen.
The Puerto Rican National Team will debut the hummel brand at the upcoming FIFA windows and official tournaments in April. The new designs and uniforms were tailored by hummel exclusively for the FPF and will be available very soon for fans of Puerto Rico.
The four uniforms designed for the "Huracán Azul" have different inspirations and meanings:
BLUE UNIFORM - Dynamic movement and a modern interpretation of classic football aesthetics.
WHITE UNIFORM - A single star expanding and growing, invoking the progression of Puerto Rican football.
BLACK UNIFORM - United effort of all those who support and participate in the growth and achievements of our national teams.
TRAINING SHIRTS - Using the triangle of the flag as inspiration, a geometric and aggressive pattern is created with trends from modern visual language.
Founded in 1940, the Puerto Rican Football Federation is currently experiencing a renewed presence which is will contribute to its history, thanks to its recent important achievements at both CONCACAF and FIFA tournaments. The FPF currently has more than 15,000 players under registration in both junior and adult categories, which is reflected in the work of the national teams at the international level. The hummel brand is part of this important project that will help promote and provide opportunities for new talents throughout Puerto Rico at the national team levels. At present, the island is one of the participants that provides the most opportunities to players throughout the region's tournaments.
