U.S. Virgin Islands Soccer Federation Sign Apparel Deal with Danish Sportswear Brand hummel
U.S. Virgin Islands, (Feb 28th, 2024) - The U.S. Virgin Islands Soccer Federation (USVISF) today announced its new partnership with Danish apparel company hummel to become the federation’s official on and off-field kit partner. The agreement will see hummel become the federation’s new manufacturer and provider of high-performance playing, training and apparel wear.
The USVISF and hummel will partner up on a multi-year deal in this historic collaboration for the federation. The USVISF will outfit all its national teams in custom designs, courtesy of hummel’s Pro Design Studio, that will not only stand out on the international stage but will emphasize Virgin Islands pride for all to see. Building on ties through the West Indies and Denmark, the USVISF and hummel will be working together to showcase the Virgin Islands’ unique culture and style on and off the soccer field.
"We’re delighted to join forces with the U.S. Virgin Islands Soccer Federation as their official kit supplier. This collaboration marks another significant step in hummel's strategic focus on expanding our presence in the soccer market within the United States. It presents us with a unique opportunity to create something truly special that embodies the spirit and vibrant culture of the Islands. We look forward to blending our love for soccer with the Islands’ rich heritage, creating not just sportswear, but a symbol of pride for the team and its supporters,” says hummel’s CEO, Allan Vad Nielsen.
“We are indeed excited for the potential that this new partnership with Hummel will bring to shine the light on the USVI in the world of football. Our GS has done an outstanding job of creating this symbiotic relationship with Hummel. In light of our history with Denmark over the years it is befitting that we circle around to create a bridge to connect us back to Denmark through sport. We look forward to great things in the future with Hummel .” say USVISF President, Yohannes Worede.
