ORANGE COUNTY SC UNVEILS GLOBAL SPORTSWEAR BRAND hummel AS NEW KIT PARTNER
USL Championship side signs three-year deal with iconic Danish apparel brand
IRVINE, CA (JANUARY 17, 2024) - Orange County SC has announced a three-year partnership with Danish apparel brand hummel, who will serve as the club’s official apparel partner, with immediate effect.
The internationally renowned sportswear brand will provide OCSC’s home, away and third kits, in addition to training apparel. OCSC will become the fifth USL Championship club to partner with the iconic Danish brand.
Orange County SC President Dan Rutstein said: “hummel has provided some of the most iconic kits in the history of the beautiful game, so we’re absolutely delighted to be wearing their designs on and off the field.
“With this partnership, we will have more creative freedom and design opportunities than ever before. We look forward to working with hummel to create memorable shirts for our fans to be proud of and that really tell the story of this club.
OCSC has had a proud association with Danish players and coaches over the years so it is entirely fitting that we now wear this brand.”
As one of the oldest sportswear brands in the world, hummel is instantly recognizable for its iconic bumblebee logo and chevron designs, which can currently be found on the kits of the Danish national team, Premier League side Everton, the Bundesliga’s Werder Bremen and La Liga’s Real Betis.
hummel CEO Allan Vad Nielsen said: “We are excited to reveal our new partnership with Orange County, highlighting a crucial phase in our ongoing expansion in the US market.
“The American soccer landscape offers tremendous opportunities, and adding Orange County to our portfolio reflects our strong commitment to this field. We are particularly enthusiastic about collaborating closely with the club to create unique and innovative jerseys, blending our rich heritage with the club’s progressive approach."
Orange County SC’s first-ever hummel kits will be revealed in the lead-up to the 2024 USL Championship season, with players and staff wearing hummel training apparel when they report to pre-season training on 22nd of January.
A hummel kit release party will be announced shortly.
OCSC — which won the 2021 USL Championship and has reached the postseason in two of the last three seasons — will return to Championship Soccer Stadium for its first home game of the 2024 season on March 23, against Miami FC. Tickets are available here.
OCSC is also offering its fans a unique opportunity to own part of the team through its investment program. Over $370,000 has been invested by supporters around the world since the investment opportunity was announced in October 2023.
####
About Orange County Soccer Club
Orange County Soccer Club (OCSC) is Orange County’s only professional soccer team and a founding member of the United Soccer League (USL). It was purchased by Club owner and Chief Investment Officer of LARO Properties, James Keston, in 2017. OCSC, which plays its home games at the 5,500-seat Orange County Great Park Championship Soccer Stadium in Irvine, CA, won its first USL Championship title in 2021. OCSC is dedicated to being the leader in professional player development in the United States, providing a pathway to professional soccer and to the top leagues around the world.
OCSC, alongside its sister organization, the 501c3 Orange County Soccer Club Community Foundation, are committed to creating a world-class soccer organization that focuses on the fans, players, and youth clubs of Orange County.
For more information, visit orangecountysoccer.com and uslsoccer.com.
Orange County SC Media Contact
Ryan Bailey, Red Knot Communications: ryan@redknotcomms.com
