BIRMINGHAM LEGION FC ANNOUNCES MULTI-YEAR PARTNERSHIPWITH GLOBAL APPAREL BRAND HUMMEL
Birmingham, ALA (Jan 23, 2024)—Birmingham Legion FC announced today a multi-year partnership with Danish apparel company hummel to become the club’s official on- and off-field kit partner.
Hummel will provide the Legion home, away and alternative kits, training gear, travel wear and select retail options.
Legion FC’s first-ever hummel kits will be revealed in the lead-up to the preseason friendly match against Atlanta United on January 27 at 2 pm at Protective Stadium. Fans in attendance at Saturday’s match will have the first opportunity to purchase the new kit.
To purchase tickets for Saturday’s match, visit www.BhmLegion.com/Tickets.
The new jersey marks a new chapter in the Club’s on-field look. The debut jersey is coated in the club’s colors featuring an embossed design of a city landmark. The iconic bumble bee logo is across the Legion logo on top of the club’s front-of-kit sponsor, Coca-Cola. In the next coming weeks, Legion FC will have some more exciting news to share as it relates to new team partners on 1st team kits.
“We are thrilled to announce our partnership with hummel as Legion FC’s jersey and apparel provider—a unique blend of high performance and style,” said President and GM Jay Heaps. “With hummel we have more creative freedom and design opportunities than we’ve had in past seasons. We’re thrilled to be able to create memorable kits that tell the story of the club and our city’s history.”
Founded in 1923, hummel, an internationally renowned sportswear brand, is known for its iconic bumblebee logo and chevrons featured on many globally recognized teams. hummel’s iconic look can be found on the jerseys of the Danish national team, the Premier League’s Everton FC, Bundesliga clubs FC Cologne and Werder Bremen, Real Betis of La Liga as well as the many USL Championship and League One clubs. Legion FC is the sixth club in the USL Championship to partner with the iconic Danish brand.
"We are delighted to announce our new partnership with Birmingham Legion, marking another significant step in our expansion within the US. Birmingham’s rich history and the club’s unique personality reflect our dedication to community and heritage. The increasing support from their fanbase and their impressive performance aligns perfectly with our mission to support passionate teams, and we’re looking forward to being a part of their future journey, contributing to the growing enthusiasm for soccer in Birmingham and across the US,” says hummel CEO, Allan Vad Nielsen.
About hummel
Based in Denmark, hummel is celebrating its 100th anniversary as a global leader in sportswear apparel and design. hummel prides itself on changing the world through sport, making sure that its designs, sponsorships, people, teams, and initiatives work to drive change and progress. For more information, visit hummel.net.
