HUMMEL SIGNS ON AS OFFICIAL APPAREL SPONSOR OF TLH RECKONING
(Tallahassee, FL - October 10, 2023). Today Tallahassee (TLH) Reckoning announced hummel as the franchise’s first-ever Official Apparel Sponsor.
TLH Reckoning and hummel have entered into a deeply-rooted collaborative agreement to not only outfit the club in some of the best performance apparel available but also to think outside the box to elevate lives and bring to life something truly special for the community around the game. hummel signed on in a three-year sponsorship deal to take part in the launch and growth of TLH Reckoning. The legendary international sports brand will provide TLH Reckoning USL W League and Reserves teams with kits and training gear which can be fully customized. hummel is committed to assisting with the creation and deployment of TLH Reckoning’s lifestyle brand, generating brand awareness and tapping into retail options.
“We are thrilled to start this new partnership with TLH Reckoning, whose mission aligns so closely with ours in breaking barriers and building community-focused clubs. hummel has always strived and been inspired to work with clubs that are making waves, both on and off the pitch,” said Chase Eagan, VP of hummel Pro North America. “We look forward to being a part of the Reckoning’s commitment to player development by providing high-level player gear with unique, one-of-a-kind designs, which contribute to the club’s growth and recognition.”
With the sponsorship hummel will support the joint efforts of fully customizing TLH Reckoning’s inaugural kits with the players and Grova Creative as well as the official reveal. hummel will gain visibility and have a brand presence as TLH Reckoning takes part in grassroots events in and around Tallahassee and at all home matches. Additionally, hummel has the ability to source a wide variety of gear for TLH Reckoning from their women-owned, US-based manufacturer.
“We have been very diligent in who we select to be our brand sponsor and I’m glad we did not make any rushed decisions. Sadly, now-a-days brand sponsorships are extremely transactional,” said Ashlee Fontes, TLH Reckoning Founder and CEO. “We are not about giving away our value or our worth for a check. We want partners that are committed to truly making a difference with us for the long haul – ones invested in our players, our community, our vision. hummel brings that and so much more - and we are elated to get started working with their incredible team!”
TLH Reckoning fully customized inaugural kit options will be available for public voting soon! Be sure to follow us below and vote for your favorite!
Leading with an impact-driven, player-centered mission, TLH Reckoning is funded by sponsorships, donations and memberships. All contributions go to the development programming costs for the players. For more information on how to join the journey and make a difference, email info@tlhreckoning.com. Follow us on Instagram, LinkedIn, Facebook and sign up for our newsletter to stay informed and to get involved. All information can be found at www.tlhreckoning.com.
# # #
About Tallahassee (TLH) Reckoning: TLH Reckoning is the first of its kind professionally operated women’s soccer franchise emerging in Tallahassee, FL. TLH Reckoning provides College/Pro Track Training and Development (T&D) and Reckoning Futures programs. TLH Reckoning pre-professional team and reserves team will play the inaugural seasons in the Summer of 2024, with both teams competing in the USL W League and USL Academy respectively. Breaking geographic and institutional barriers the Reckoning is owned and operated by one of the most successful behind-the-scenes architects of the modern women’s game across the nation – former United Soccer Coaches President, co-founder of the Girls Academy league, Washington Spirit founding executive, FSU women’s soccer and W League alum; a female minority and a fierce advocate for girls and women in soccer.
About hummel: We have been in the game of SPORT for almost 100 years. It’s our passion. We honour the camaraderie, celebrate the wins, and applaud the ability to play, share and enjoy sport throughout life. It’s our HERITAGE and nothing makes us prouder. It defines and shapes our designs, sponsorships, people, teams, and initiatives.
Our CHARACTER is defined by joint team effort. We are challengers that won’t conform. We aren’t afraid to take a stand and speak up for what we believe. No matter what we do, we’re doing it together. Taking on every challenge we face. Because it takes courage to drive change. To stand out. And that’s our attitude.
At heart, we are shaped by our DANISHNESS. We fight for equality and inclusivity. For us, the pitch is not a battlefield. It’s an arena to share greatness. And we’re always driven by progress. Bringing honesty, heart, and passion to the game. It is our core. Our home – and our culture. Above all, we love the game and don’t hesitate to bring KARMA into play when the opportunity arises. Because we believe there are important fights to be fought outside the pitch too. We support the anti-heroes, lift up the underdogs and challenge conventions. And we fight for inclusive communities, empowerment, and game changing perspectives.
This is how we CHANGE THE WORLD THROUGH SPORT. One game at the time.
www.TLHreckoning.com
Instagram: TLHreckoning | Facebook: /TLHreckoning | LinkedIn: /TLHreckoning
